Our most important core value: we exist only because of our customers.

Happy customers are essential for the growth, success, and sustainability of any software development company. We care more about making our customers happy than making more money.

In every custom software project, the little details matter. Perception and brand are built on details—it's the difference between good, great, and exceptional. Every interaction is a chance to add value and improve the experience with our software solutions.

Let’s empower ourselves to solve problems and say yes, always with the customer’s best interest in mind. This value also applies internally when working cross-functionally with other teams!

Normal companies don’t make history or leave a positive impact on the world. Normal should never define our work or our tech solutions. This can be thought of in two sections:

1. Competitors

   • What our competitors do is the standard. We aim to match and, in most cases, surpass them.

2. Our own experiences

   • Regardless of which companies or software projects we come from, we must challenge our own status quo. Ask yourself if you’re building the best solution or if there’s a more efficient way. Be open to questioning what you’ve accepted as normal.

We’re built on the principle of doing things differently. We don’t subscribe to the status quo or settle for “good enough.” At Indrox, we think outside the box—we create custom software solutions that make a difference.

Everyone at Indrox is evaluated by their growth mindset. Growth leads to fulfillment, happiness, and success. This mindset is key in software development, as projects constantly evolve.

We can’t do it all at once, but we can make steady progress. Experimentation and testing are essential. That’s how great tech solutions are built: through experimentation, testing, and continuous improvement. It’s much better to iterate in small cycles than to overvalue long, drawn-out projects. Growth in custom software happens with each iteration. We’re not afraid to make mistakes—as long as we learn and improve along the way.

We believe perfection is possible, even if it doesn’t seem within reach.

Transparency is essential for a successful software development project. Be clear with your opinions, share context, and avoid unnecessary friction.

Don’t manage upward. Say what you need directly to the right person. This avoids a political work environment that creates unnecessary tension and slows down results. You’re empowered to communicate directly—no intermediaries, no talking behind people’s backs. That’s inefficient and fosters a toxic culture. Do what’s best for the company and for the client. We are ONE team, committed to building innovative and efficient software solutions.

Be direct and stay clear. Express yourself with positivity and optimism, always assuming good intent. Context is key: most negative perceptions come from lacking information behind a decision. If something doesn’t make sense to you, assume you’re missing context. As we grow, not everything can be shared immediately—so seek out the right person and ask for the info you need.

Transparency and direct communication ensure our solutions are built faster, with fewer errors, and more value for our customers.

Software development comes with big goals that take effort, but we also believe in enjoying the process.

We always aim to work on what really matters: building custom software that actually solves business problems. With qualified urgency, we focus on what brings value—not just what keeps us busy. We’re a team that strives for greatness, transparency, and respect. Our goal is to create a safe space where we can truly show up and be vulnerable, be bold, agree, disagree, laugh, cry, experiment, and play.

Not everything is urgent. If everything is urgent, then nothing is. We’re all responsible for the Indrox culture. We’re all in this together. While not every minute of work is fun, we genuinely love what we do: building software solutions that transform businesses.

A successful software company doesn’t just build technology—it creates value. And part of that value is given back to the world through acts of kindness, helping those who need it most. At Indrox, we make sure our team and their families going through tough times are supported through internal acts of kindness.

We don’t do it for recognition—we do it because we believe that technology and custom software have a positive ripple effect on people’s lives. Think about the domino effect and whether you’re truly doing something positive. We can embrace this both as a company and as individuals. We always ask ourselves if we’re being net positive in our daily lives, inside and outside of work.